Our Story

Welcome, Mama!

I’m Aynslie, mother of 3 and the founder of Pickles & Littles Boutique in St. John’s, NL, Canada. During my first two pregnancies, I struggled to find stylish, comfortable maternity clothing. As my bump grew, my wardrobe shrank, and the options available felt outdated like they were designed for a completely different generation.

In 2019, I decided to change that by launching Pickles & Littles from my home, offering a curated selection of maternity clothing. Over the years, we’ve grown to include a wide variety of baby clothing, breastfeeding essentials, and accessories for both moms and little ones. In February 2023, we proudly opened our storefront in St.John’s, NL, creating not just a boutique, but a vibrant community of parents.

Today, Pickles & Littles is more than just a store it’s a space where parents can shop, connect, and feel supported. We host playgroups, breastfeeding circles, workshops, and pop-up events designed to bring parents together, fostering friendships and shared experiences.

My passion for providing modern, practical products that support parents from pregnancy through toddlerhood continues to grow. This business was built by a mom, for moms every piece carefully chosen during quiet moments rocking and nursing my own littles.

My goal is simple: to help you feel your best during a time of constant change. Whether you’re looking for the perfect maternity outfit for work, a nursing bra, the newest baby product or a sweet baby shower gift, I hope you find something you love. And I hope you enjoy using and gifting these pieces as much as I’ve enjoyed curating them for you.